A mixture of ethnic glam and traditional clothing on stage during the fashion show OmaMood
A mixture of ethnic glam and traditional clothing was on stage during the fashion show OmaMood in Estonian Traditional Music Center on June 9 in Viljandi.
This year graduates and alumni of Tartu University Viljandi Culture Academy and students from Viljandi Gymnasium participated in the fashion show. Among other collections on the stage the audience had an opportunity to see traditional festive clothing of Ruhnu woman, Setu traditional clothing and ethnic-futuristic collection inspired by Finno-Ugric traditional clothing.
Kristel Maruste and Susanne Org who are both graduates of dance studies in culture academy were in charge of the runway choreography.
Cathy Sommer and Johannes Ahun created original ethnic-electronic music for the show. They made music with violins and an instrument called "hang".
OmaMood first began in collaboration with Tartu University Viljandi Culture Academy. On its first year the fashion show had collections by students of Estonian Native Crafts department. The same tradition has continued but today the festival has grown and offers many creative possibilities. Some well-known authors who have presented their collections during OmaMood are Anu Hint and Lee Reinula.
The event was supported by Estonian Traditional Music Center, Tartu University Viljandi Culture Academy, Trade House, TaurusPrint, Tartu Kutsehariduskeskus, RGB, Eventech, Mokai, Balsnack, Vitamin Well, Saku Läte, Gethis OÜ, Simple Express and Vivacolor.